PRIVACY POLICY

1. INTRODUCTION

Hard Target ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hardtarget.com, use our mobile application, or interact with our advertising displays (collectively, the "Service").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Service.

2. INFORMATION WE COLLECT

Personal Data

Personally identifiable information that you may provide to us through the Service includes:

• Name
• Email address
• Phone number
• Business name and address
• Job title
• Billing information and payment details

Host Venue Data

For businesses hosting our displays, we may collect:

• Venue location and operating hours
• Foot traffic and audience demographics
• Performance metrics related to displayed advertisements

Usage Data

We automatically collect certain information when you visit, use, or navigate the Service. This information does not reveal your specific identity but may include:

• Device and browser type
• Operating system
• IP address
• Usage patterns and timestamps
• Pages viewed before or after visiting our website
• Page views and navigation paths
• Time spent on certain pages

QR Code Data

When users scan QR codes displayed on our advertising screens, we collect:

• Time and location of the scan
• Device information
• Interaction data with the destination content
• Conversion metrics

3. HOW WE USE YOUR INFORMATION

We use the information we collect or receive:

• To facilitate account creation and authentication. If you choose to create an account with us, we use the information you provide to manage your account and provide you with account-related features.
• To fulfill and manage orders for our services. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Service.
• To provide and improve our Service. We use data to provide, maintain, optimize, and improve our Service.
• To respond to user inquiries and offer support. We use your information to respond to your inquiries and solve any potential issues you might have with the requested service.
• To send administrative information. We may use your personal information to send you product, service, and new feature information and/or information about changes to our terms, conditions, and policies.
• To provide targeted advertising. For our advertising clients, we use the data collected from our displays to improve targeting and effectiveness of advertisements.
• To protect our Service. We use information to detect, prevent, and address technical issues and fraudulent activities.
• For business analysis. We may use your information to analyze usage trends to determine the effectiveness of our Service and marketing campaigns.

4. DISCLOSURE OF YOUR INFORMATION

We may share information in the following situations:

• Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.
• Host Venues. We provide anonymized and aggregated performance data to venues hosting our displays.
• Advertisers. We provide campaign performance metrics and analytics to our advertising clients.
• Service Providers. We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Obligations. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• Vital Interests and Legal Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.

5. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies, web beacons, tracking pixels, and other tracking technologies to help customize the Service and improve your experience. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Service.

6. THIRD-PARTY WEBSITES

The Service may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Service, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information.

7. DATA RETENTION

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

8. SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

9. CHILDREN'S PRIVACY

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

10. YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information:

• Right to Access: You have the right to request copies of your personal information.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us at the contact information provided below.

11. CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year.

If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.