EFFECTIVE, NATURALLY PROGRAMMATIC AUDIENCE TARGETING
Welcome to effective, naturally programmatic audience targeting. We're music marketers with 20+ years of experience in heavy music, and we're tired of paying for ads that load below the fold and hits from Bogus Town, Liberia. (Yes, that's a real place we've found attribution from in other companies targeting reports.)
START A CAMPAIGNTHE PROBLEM
We've been in countless meetings asking the question "how do we replicate what Kumas does in every city?" Social engagement is saturated and it's increasingly difficult to believe online attribution.
Fans are being overwhelmed by content or tuning out altogether as their social feeds become more and more toxic. Traditional advertising misses the mark for the heavy music audience.
OUR SOLUTION
We've built a network of demographically targeted locations where your existing 9x16 content can be shown with a QR code linking directly to your objective.
These are heavy music themed bars, restaurants, record stores, smoke shops, tattoo shops and more. All visited by the exact heavy music fan you're looking for.
This used to be a Hard Target, but not anymore.
WHY CHOOSE HARD TARGET?
Hyper-Targeted Audience
Reach fans of heavy music in their natural environment - where they're already gathering and engaged with the culture.
Real Attribution
QR code scans provide tangible metrics. No more questionable attribution or invisible impressions.
Flexible Campaigns
Target the entire network or specific DMAs. Perfect for national campaigns or regional tour promotion.
Content Optimization
Use your existing 9x16 content without additional production costs. We can also help create custom content.
Detailed Analytics
Receive transparent reporting on impressions, engagement, and conversions across locations.
Industry Expertise
Our team brings 20+ years of heavy music marketing experience to optimize your campaign strategy.
DMA COVERAGE
We offer reach across our entire network, or DMA specific campaigns. Here's a sampling of our current market coverage with new locations being added regularly:
Growing Network
Our network is continuously expanding. If you don't see your target market listed, contact us - we may be adding it soon or can prioritize expansion based on demand.
HOW IT WORKS
Campaign Planning
We work with you to define goals, target DMAs, and determine the optimal campaign duration.
Content Deployment
We optimize your video content with QR codes and deploy it across our network of screens.
Tracking & Reporting
We provide detailed analytics on impressions, QR scans, and other engagement metrics.
READY TO LAUNCH YOUR CAMPAIGN?
Reach out to us today to discuss how we can help you connect with the heavy music audience in a meaningful way.
START A CAMPAIGN